CHACHA TEA BRANDING&PACKAGING DESIGN
Art Director : Hu Zheng Rui
Designer : Hu Zheng Rui @ ONNFF
Year: 2021
CHACHA 是一个虚构的茶品牌。灵感来源于奶茶客户所丢弃的方案设计。我们希望通过视觉语言去表现一个有质感的、儒雅的、带着一些艺术气息的茶品牌。区别于现在越来越流行的年轻化的潮流形象，我们更愿意通过燕子和采茶帽的意向，重新回归山野茶园，带领群众感受茶世界里的宁静悠远。不同颜色的拼贴，加入抽象的笔触插画，茶属性的色彩，像编织在一起的质朴定格，期待一个有缘人可以和我们共谱崭新的茶色风光。
CHACHA is a fictional tea brand that comes from the discarded concept by customer. We hope to express a tea brand with strong texture, elegance and artistic atmosphere through this project. Different from the modern noisy image of the tea brand nowadays in china , we prefer to give a tea brand a traditional image. Taking this opportunity, we also hope to find a customer can understand our concept and cooperate with us.
